"Hitting Good" Not the Same as "It Hurts So Bad"

Rudy Carpenter, Arizona State University's vaunted quarterback, was sacked six times and suffered a bloodied lip in his football team's defeat by the University of Southern California Trojans in Tempe, Arizona. "They came to hit tonight, that is the one thing they do...they hit me, they hit me good."

Rudy used an adjective instead of an adverb. How did the Trojan defensive linemen hit Rudy? They hit him thoroughly, they hit him well, by a big margin. Thus, Rudy should have put it: "They hit me well."

well, adverb: in a good manner or style, rightly, thoroughly; by a favorable margin. (Oxford Mini Dictionary)

Note: well can be an adjective when it means: well-equipped; or a noun when it means in good health, or, happiness and prosperity.

good, adjective: having the right qualities, beneficial, efficient. (Oxford Mini Dictionary)

Also note: good and well use the same forms when used to make comparisons between two things, or among three or more things. See below:

positive comparative superlative
good better best

positive comparative superlative
well better best